The Korea Times

CES 2026 LG Electronics pushes AI beyond screen with ‘AI in Action’

LAS VEGAS — LG Electronics on Monday (local time) unveiled its vision for “AI in Action” at its annual LG World Premiere, held ahead of CES 2026, outlining how artificial intelligence (AI) is evolving from a conversational tool into an active agent that orchestrates devices, spaces and services across homes, vehicles and commercial facilities. Held under the theme of “Innovation in tune with you,” the showcase highlighted LG’s approach to integrating AI seamlessly into everyday life. An annual tradition on the eve of CES, the LG World Premiere serves as a platform for the company to present its latest developments and long-term strategy, reaffirming its commitment to customer-centric innovation focused on delivering practical, everyday value. The event drew more than 1,000 attendees, including global media, industry experts and partners, with thousands more joining via livestream worldwide. The strong turnout underscored LG’s determination to bring AI beyond the screen and into real-world environments, signaling the next phase of innovation in smart homes, connected mobil

Jan 6, 2026By Kang Seung-woo

[CES 2026] LG Electronics pushes AI beyond screen with ‘AI in Action’

Companies

CES 2026 Samsung, LG showcase next-gen premium TVs

LAS VEGAS — Samsung Electronics and LG Electronics unveiled their latest flagship TVs at CES 2026 on Sunday (local time), showcasing bold designs, advanced AI features and cutting-edge display technologies as the two Korean tech giants compete to lead the global premium TV market. Samsung unveiled the world’s first 130-inch Micro RGB TV, the R95H model, marking its largest Micro RGB display to date and a major step forward in ultra-premium TV design. Micro RGB TVs use tiny red, green and blue LEDs to backlight conventional LCD panels, replacing standard white or blue backlights to improve color accuracy and brightness. “Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Lee Hun, executive vice president of Samsung’s Visual Display Business. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.” The Micro RGB TV combines monumental scale, advanced color technolog

Jan 5, 2026By Kang Seung-woo

[CES 2026] Samsung, LG showcase next-gen premium TVs

Companies

CES 2026 Samsung reveals AI-driven lifestyle vision at CES

LAS VEGAS — Samsung Electronics on Sunday (local time) unveiled its vision for an artificial intelligence (AI)-driven lifestyle, introducing a new lineup of AI-powered devices and services at its The First Look event ahead of the CES 2026 technology fair. At the event, the Korean tech giant introduced its new theme, “Your Companion to AI Living,” positioning AI not as a standalone feature but as a core philosophy linking product development, operations and user experience across its ecosystem. Roh Tae-moon, CEO and head of Samsung’s Device Experience Division, said the company’s extensive lineup of connected, AI-enabled devices gives it a competitive edge in delivering what he described as a “true companion experience.” "Our mission is clear: to be Your Companion to AI Living," Roh said. "We will embed AI across every category, product, and service to deliver a seamless, unified AI experience and be at the forefront to deliver the power of innovation to more people — everywhere." Samsung placed strong emphasis on AI-driven entertainment, led by its display business. Yong Se

Jan 5, 2026By Kang Seung-woo

[CES 2026] Samsung reveals AI-driven lifestyle vision at CES

Companies

CES 2026 LG Electronics to unveil AI home robot ‘LG CLOiD’ at CES 2026

LAS VEGAS — LG Electronics will unveil its next-generation artificial intelligence (AI) home robot, LG CLOiD, at CES 2026 when it opens Tuesday (local time) in Las Vegas, the company said Sunday. The robot embodies LG’s vision for the future of AI-powered homes, demonstrating how intelligent machines can autonomously manage household chores, control home appliances and interact naturally with residents by understanding their routines and surrounding environment. The debut of LG CLOiD aligns with LG Electronics’ long-term goal of achieving a “Zero Labor Home, Makes Quality Time” — a living space where advanced appliances and services free people from routine housework and allow them to focus on higher-value activities. LG has been steadily advancing its vision of AI-enabled appliances through its UP appliances platform that provides continuous software updates and subscription-based services designed to reduce maintenance burdens. Visitors at CES 2026 will experience how LG CLOiD brings the Zero Labor Home concept closer to reality. In one demonstration, the robot prepares brea

Jan 4, 2026By Kang Seung-woo

[CES 2026] LG Electronics to unveil AI home robot ‘LG CLOiD’ at CES 2026

Companies

CES 2026 Samsung, LG chiefs to make global debut at CES 2026 amid AI push, China challenge

LAS VEGAS — Samsung Electronics CEO Roh Tae-moon and LG Electronics CEO Lyu Jae-cheol will make their official global debuts at this week’s CES 2026 in Las Vegas, as the two Korean tech giants seek to reinforce their leadership in the global TV and home appliance markets amid intensifying competition from Chinese rivals. CES 2026, the world’s largest consumer electronics and IT exhibition, is scheduled to run from Tuesday to Friday (local time). Industry watchers are closely following the event, as both companies recently appointed new leaders through year-end executive reshuffles and face mounting pressure to accelerate artificial intelligence (AI)-driven transformations while improving profitability. According to industry sources, Roh will take the stage as the keynote speaker at Samsung Electronics’ “First Look” event on Sunday, two days ahead of the official opening of CES. It will be held at a large-scale, stand-alone exhibition space set up at the Wynn Las Vegas, rather than Samsung’s traditional venue at the Las Vegas Convention Center. Samsung’s dedicated exhibit

Jan 4, 2026By Kang Seung-woo

[CES 2026] Samsung, LG chiefs to make global debut at CES 2026 amid AI push, China challenge

Companies

Questions raised over TCL’s RGB mini LED TV marketing

Controversy has emerged over alleged false advertising involving a budget red, green and blue (RGB) mini LED TV released by Chinese TV manufacturer TCL. According to a report Thursday by market research firm Omdia, TCL’s budget RGB mini LED TV uses two blue chips and one green chip, but lacks a dedicated red chip. RGB TVs are designed to independently control red, green and blue backlights, a method widely regarded as enabling superior color reproduction and higher brightness compared with conventional white LED-based TVs. Omdia analyzed TCL’s budget model, the Q9M, saying it uses a combination of blue and green chips with red phosphors, rather than pure RGB chips, to lower production costs. Red chips are far more expensive than blue or green chips, prompting TCL to standardize the use of cheaper blue and green chips and rely on red-emitting phosphors to produce red light. Despite lacking a dedicated red chip, TCL continues to market the TV as an RGB mini LED model. “Even RGB mini LED TVs using pure RGB chips made by Chinese manufacturers have already drawn criticism over picture qua

Jan 2, 2026By Kang Seung-woo

Questions raised over TCL’s RGB mini LED TV marketing

Opinion

Absent 'global' CEO

Coupang founder and de facto controlling shareholder Kim Bom-suk, also known as Bom Kim, ultimately did not appear before the National Assembly during Wednesday’s parliamentary hearing. The hearing, convened to address the e-commerce giant’s massive personal data breach, went forward without the figure the public most wanted to hear from. Kim, chairman of the Coupang Inc. board, and other former top executives submitted written excuses for their absence, leaving only Coupang Korea’s interim chief to field questions. Kim cited his “official business schedule” as the reason for skipping the hearing, claiming that, as CEO of a global company operating in more than 170 countries, he could not attend. But the excuse rings hollow given the scale of the data breach: More than 33.7 million users — roughly two-thirds of Korea’s population — had their personal information exposed, and over 90 percent of Coupang’s revenue comes from Korea. Few issues could be more urgent or more directly tied to the company’s core business. This was far from a routine political summons. Coupang

Dec 17, 2025By Kang Seung-woo

Companies

PHOTO Lotte's design strategy meeting

Lotte Group Chairman Shin Dong-bin, right, accompanied by Lee Don-tae, center, president of the group’s Design Strategy Center, inspects a booth showcasing Lotte’s design strategy and innovation initiatives during the group’s meeting at Lotte World Tower in Seoul, Friday. Shin and more than 50 executives attended the gathering, a groupwide forum designed to assess the current state of Lotte’s brand and design and chart its future direction. This marks the second year the event was held, following its inaugural edition last year. Courtesy of Lotte Group

Dec 14, 2025By Kang Seung-woo

Companies

PHOTO Shinsegae chair meets Vance

Shinsegae Group Chairman Chung Yong-jin, right, poses with U.S. Vice President J.D. Vance during a Christmas dinner in Washington, Friday (local time). Chung also met with senior White House officials, including Secretary of Commerce Howard Lutnick, as well as U.S. business leaders during year-end gatherings. Courtesy of Shinsegae Group

Dec 14, 2025By Kang Seung-woo

Companies

PHOTO Samsung chairman's son commissioned as Navy officer

Lee Jee-ho, left, salutes his father, Samsung Electronics Executive Chairman Lee Jae-yong, second from right, and his grandmother, Hong Ra-hee, right, honorary director of the Leeum Samsung Museum of Art, during a commissioning ceremony at the Naval Academy in Changwon, South Gyeongsang Province, Friday. Lee was commissioned as a Navy officer after completing 11 weeks of training. Born in the United States in 2000, Lee Jee-ho renounced his U.S. citizenship to fulfill his military duty as an officer. Yonhap

Nov 28, 2025By Kang Seung-woo

Kang Seung-woo

Read more

CES 2026 LG Electronics pushes AI beyond screen with ‘AI in Action’

CES 2026 Samsung, LG showcase next-gen premium TVs

CES 2026 Samsung reveals AI-driven lifestyle vision at CES

CES 2026 LG Electronics to unveil AI home robot ‘LG CLOiD’ at CES 2026

CES 2026 Samsung, LG chiefs to make global debut at CES 2026 amid AI push, China challenge

Questions raised over TCL’s RGB mini LED TV marketing

Absent 'global' CEO

PHOTO Lotte's design strategy meeting

PHOTO Shinsegae chair meets Vance

PHOTO Samsung chairman's son commissioned as Navy officer

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