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PHOTO Lotte's design strategy meeting

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By Kang Seung-woo
  • Published Dec 14, 2025 2:37 pm KST
  • Updated Dec 14, 2025 2:47 pm KST
Lotte Group Chairman Shin Dong-bin, right, accompanied by Lee Don-tae, center, president of the group’s Design Strategy Center, inspects a booth showcasing Lotte’s design strategy and innovation initiatives during the group’s meeting at Lotte World Tower in Seoul, Friday. Shin and more than 50 executives attended the gathering, a groupwide forum designed to assess the current state of Lotte’s brand and design and chart its future direction. This marks the second year the event was held, following its inaugural edition last year. Courtesy of Lotte Group

Lotte Group Chairman Shin Dong-bin, right, accompanied by Lee Don-tae, center, president of the group’s Design Strategy Center, inspects a booth showcasing Lotte’s design strategy and innovation initiatives during the group’s meeting at Lotte World Tower in Seoul, Friday. Shin and more than 50 executives attended the gathering, a groupwide forum designed to assess the current state of Lotte’s brand and design and chart its future direction. This marks the second year the event was held, following its inaugural edition last year. Courtesy of Lotte Group