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Park Jin-hai

Korea Times K-Culture Reporter

Park Jin-hai primarily focuses on K-dramas, entertainment shows and actor interviews. Beyond that, she also pens articles covering the broader arts scene, with a particular emphasis on classical music, dance and various aspects of lifestyle. Since joining The Korea Times in 2013, she has made significant contributions in the realms of hallyu (Korean wave), industry news and international affairs.

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Companies

Civic groups campaign for Renault Samsung

By Park Jin-haiRegional civic groups in Busan have launched a campaign to support Renault Samsung Motors which is based in the nation’s largest port city.A total of 146 civic groups, led by the Citizens’ Alliance for Pusan Economy and Korea Sobija, have united for a “Ride Renault Samsung Motors” campaign to help boost sales for the company.They will take part in a campaign through coordinated through regional communities such as alumni associations, the Lions Club and the Rotary Club.“It was Busan citizens who saved the moribund automaker in the past. By loving the home-based automaker, we would like to help it contribute more to the regional economy,” said Park In-ho, head of the Citizens' Alliance for Pusan Economy.   Those organizations have sent e-mails to some 1,000 people, titled “Let’s love and take care of Renault Samsung Motors.”Renault Samsung is the nation’s fifth largest automaker and has a market share of 5 percent.Its local sales fell by more than 40 percent in 2012 to 59,926 vehicles from 1

Oct 26, 2014By Park Jin-hai
People & Events

'Time to expand civil engineering into space'

Lee Tai-sikBy Park Jin-haiLee Tai-sik, 61, president of the Korea Institute of Civil Engineering and Building Technology (KICT), is a scientist with many interests.He said that now is the time to expand the territory of civil engineering into space.“When we talk about a space development project, you may well think of rockets or satellite. But, space is another place that human can pioneer and live. Thus, having a technology to build space stations will gain more importance in the future,” Lee said in an interview with The Korea Times.He has been conducting a joint research with the National Aeronautics and Space Administration (NASA) of the U.S. He also has been developing space drilling robot and waterless concrete, for seven years.“When I first mentioned the co-project with NASA, people laughed at the idea. But, I made up my mind to study the civil engineering that can work in the most extreme environment _ space. At first it was hard even to get an enough fund from government, but now many people support the study,” he added.The space, with zero gravity an

Oct 23, 2014By Park Jin-hai
'Time to expand civil engineering into space'
Companies

US commerce secretary says TPP is at final stage

By Park Jin-haiPenny PritzkerVisiting US Secretary of Commerce Penny Pritzker said the Trans-Pacific Partnership (TPP) is in its final stage.During her first visit to Korea since she took office in June last year, Pritzker said that that they are in “eighth or ninth inning of the process.”“There is a real belief that the U.S. and Japan can get over the last remaining issues to weed out. There is a real focus on that effort,” she said, during the press meeting, organized by AMCHAM, at the JW Marriott Hotel in Dongdaemun, Thursday.Korea has worked hard for the last few years to be the FTA hub and expressed interest in joining the TPP. The TPP is a proposed regional free-trade agreement and twelve countries throughout the Asia-Pacific region have participated in negotiations on the TPP including Japan, Malaysia, Mexico, Malaysia, Mexico, the United States and Vietnam.“We make a conscious effort to ensure the Korean government officials are aware of the status of what’s happening in the TPP, so that they don’t feel there is something ha

Oct 23, 2014By Park Jin-hai
US commerce secretary says TPP is at final stage
Companies

Lim to head KEPCO KDN

By Park Jin-haiLim Soo-kyungLim Soo-kyung, 42, has been appointed as the new CEO to lead KEPCO’s information and communication affiliate KEPCO KDN, the company announced Wednesday.She is the first female to become CEO of a KEPCO affiliate.“Through the convergence of power, energy and ICT (information and communication technology), I will make a new paradigm and future at KDN,” Lim said in a statement.  A graduate of Korea University, she holds a master’s and doctorate degree in industrial engineering at the Korea Advanced Institute of Science and Technology.The ICT expert was working as a senior executive at KT’s global and enterprise division prior to her new appointment.Previously, Lim served for the National Information Society Agency, LG CNS and National Tax Agency as a senior official.  Her inauguration ceremony will take place today at its office in Seocho, southern Seoul.

Oct 22, 2014By Park Jin-hai
Lim to head KEPCO KDN
Companies

Mercedes tops survey

By Park Jin-haiMercedes-Benz topped a customer satisfaction survey, according to Marketing Insight.The annual survey by the automotive research firm polled 7,383 drivers who purchased cars less than a year ago and released their satisfaction indices on quality related stress levels and overall brand satisfaction in areas of marketing and after-service Tuesday.In the category of quality stress, Mercedes ranked top with 1.73 cases of stress on average over the period. Volkswagen came second with 2.42 cases, followed by BMW with 2.51 cases. GM, Audi and Renault Samsung all scored higher than average with 2.81, 3.02 and 3.03 cases, respectively.The industrial average was 3.14 cases and Hyundai-Kia Motors and Ssangyong Motor has been below the average, but no further details have been reported.Japanese brands Lexus, Honda and Toyota were among the highest scored brands.By nationality, Japanese cars topped the list with 1.98 cases, followed by Europe with 2.56 and America with 3.15. Korea scored 3.24 cases.“The survey shows that sales and customer satisfaction don’t always go s

Oct 22, 2014By Park Jin-hai
Companies

Mercedes-Benz to rev up compact car sales

By Park Jin-haiMercedes-Benz announced its blueprint to increase sales of its compact cars, Wednesday.“As of September this year, our small car lineup took 7.8 percent of all our sales. That number alone is the world’s 11th highest,” said Choi Duk-jun, vice president of sales at Mercedes-Benz Korea, at its “Mercedes Me” brand experience center’s opening ceremony.“Compact cars are playing a very important role in the company’s sustainable growth. We will continuously expand the lineup to target younger customers.”The company launched its B-class in 2012, A-class in 2013 and CLA-class in January this year. In August, it also launched compact SUV GLA-class, expanding its small car lineup.The sales of those compacts as of September this year have increased 104 percent at 2,078 cars from a year earlier, pushing up overall sales.Last month, the company became the top monthly foreign car seller here, selling 3,538, beating its rival BMW for the first time in nearly three years.The Mercedes-Benz A-class sold 1,019 vehicles since its Augus

Oct 22, 2014By Park Jin-hai
Companies

Mercedes, Toyota open experience centers

By Park Jin-hai          Mercedes-Benz opened a pop-up “Mercedes me” brand experience center Today in Garosugil, southern Seoul, where customers can test-drive its new compact cars and participate in various events over six days.Toyota also plans to open it owns brand experience center in the partly opened Lotte World Mall in Jamsil on Friday.Following the lead of Hyundai Motor, which opened Hyundai Motor Studio in May, and BMW, which opened its driving center in Yeongjong-do in August, carmakers are opening unique brand experience centers to reach out to more customers.Mercedes-Benz will exhibit its compact lines with a view to expanding its customer base to include more people in their 20s and 30s.  To appeal to younger drivers, it picked Garosugil, the tree-lined street flanked by fancy restaurants and clothing shops, as the venue to set up its display center. “To distance ourselves from the image of a luxury automaker making only big-sized sedans, and also break the psychological barrier of imported car

Oct 21, 2014By Park Jin-hai
Companies

Kia Motors holds global dealer meeting

By Park Jin-haiKia Motors’ global dealers convened in Seoul to share the company’s vision and discuss sales strategies, the company announced Monday.During the four-day meeting until Oct. 24, some 260 dealers invited from 110 countries will visit the Namyang research center and Hyundai Steel’s Dangjin plant and test-drive newly launched cars as well as hold a business conference.  Among the invited are Abdullatif Al Jabr, chairman and CEO of Al Jabr Group, and Israeli Talcar Group CEO Rami Ungar and its president Gadi Ungar.In the business conference to be held Tuesday, brand strategy, dealer training and overseas after service strategies will be shared, the new Sorento and Carnival, two Kia Motors’ models, will be introduced.The group will visit Namyang Technology Research Center and test-drive Sorento, Carnival and Soul electric vehicles. They will also visit Hyundai Steel’s production facility and see how its vertical business structure creates a win-win situation.Hyundai Motor Group, the parent group of Kia Motors, says that the company wil

Oct 20, 2014By Park Jin-hai
Companies

Renault Samsung restarts overtime to meet demand

By Park Jin-haiRenault Samsung Motors said Monday that it has restarted its Busan plant’s overtime schedule to meet increasing demand for new sedan and diesel vehicles.Since November last year, due to sagging local demand as well as a decrease in exports, the automaker temporarily stopped any extra work.Starting this month, the morning and evening shifts will put in an extra hour a day every week. Weekend and holiday overtime will also resume.The company estimates that those overtime hours will produce over 5,000 more cars this month, escalating its October production to 22,000 vehicles, its highest monthly production in three years.The company’s decision came after the successful launches of its diesel model SM5 D and flagship sedan new SM7 Nova, as well as production of Nissan Motor’s Rogue SUV at its Busan plant for shipments to North America.“The successive launch of new models and exports has nearly doubled the demand from a year earlier. Thus we restarted the plant’s overtime hours,” said Oh Jik-youl, the company’s manufacturi

Oct 20, 2014By Park Jin-hai
Companies

Daegu to host 2021 World Gas Conference

By Park Jin-haiKOGAS CEO Jang Seok-hyoDaegu has been selected as the host city for the 2021 World Gas Conference (WGC), Korea Gas Corp. (KOGAS) said Friday.The international gathering of gas-related policymakers selected the host city during the International Gas Union’s (IGU) general assembly in Germany, Thursday.Korea beat Norway in a tight race to win the right to host the conference.It is the third attempt for KOGAS to host the international event.“KOGAS’s efforts to host the conference and government support have moved the hearts of members,” the company said. “With the hosting of the conference here, global gas companies can expand their gas market dominated by Europe and Northern America to Asia.”KOGAS CEO Jang Seok-hyo has led the campaign to host the event in Daegu.He will be chairman of the IGU from 2018 to 2021.The WGC is a triennial event where over 6,000 gas-related policymakers convene over five days to discuss energy policies and announce the outcome of research.  Korea will be the third Asian country to host the conference

Oct 17, 2014By Park Jin-hai
Daegu to host 2021 World Gas Conference
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