Renault Samsung Motors' facelift trio boost sales
Renault Samsung Motors’ new crossover utility vehicle, the QM3, alongside the QM5 Neo and SM3 Neo, has been pushing up the automaker’s sales. / Courtesy of Renault Samsung MotorsBy Park Jin-haiFaced with foreign carmakers launching new lineups and conducting aggressive sales promotions to increase market share, Renault Samsung Motors is upbeat about its future. In April, the company set a new record by selling 12,542 cars, up 15.4 percent year-on-year. Domestic sales were up 35.7 percent at 6,153 in the same period. Boosted by its improved sales, it now says that it has gone a step closer to reaching its goal of becoming the No. 3 market player following Hyundai Motor and Kia Motors.“It is the design change. The trio of the QM5 Neo, QM3 and SM3 Neo ­ facelift models with more modern and dynamic designs ­ have been pushing up sales from last year,” said Renault Samsung Chief Executive Francois Provost in a statement.The automaker has been building a family look or design integration for major models in a bid to increase its brand recognition. Benef
