Hyundai, Kia plan to speed up China marketing
By Park Jin-haiHyundai Motor and Kia Motors say that they will beef up their sales network in China to strengthen their presence in the world’s fastest-growing market.Hyundai will increase the number of its dealers to 1,000 from the current 920 within this year, while its sister firm Kia will also up its dealers to 885 from the current 785, according to the companies. Industry sources say that it is a preemptive step to secure sales networks ahead of their fourth China plant in Changzhou and fifth plant in Chongqing on which the companies will start construction within this year. “The dealership will grow in the midwestern part of China. So far we have focused on big cities like Beijing and Shanghai, but see their growth has reached its limit. Thus, smaller midwestern cities of Chongqing and Xuchang will also see our dealerships grow within this year,” said a Hyundai official.When Hyundai increase its dealerships to 1,000, it will become the second foreign automaker to have more than 1,000 shops in China following Shanghai GM, which currently runs 1,269
