Mercedes catching up fast with BMW
By Park Jin-haiVolkswagen Golf GTDBMW new X4Mercedes-Benz CLS 63 AMG 4MATICAudi A3Mercedes-Benz is steadily catching up with BMW and taking a bigger bite out of the local car market.BMW is expected to maintain its position as the top imported car brand, but is facing a fierce challenge to hold onto that title as Mercedes-Benz has fared surprisingly well.This year’s total imported car sales are expected to hit 195,000, a 24 percent increase from last year, according to the Korea Automobile Importers and Distributors Association.BMW is likely to win the honor of top-selling imported car for the fifth straight year since 2009.It sold 33,617 cars as of October, with annual sales forecasted to pass the 40,000 mark by the end of this year.However, BMW’s market share has been slipping over the past number of years, faced with its rival Mercedes increasing its sales.BMW’s annual sales increased from 23,293 in 2011 to 28,152 and 33,066 in 2012 and 2013 respectively; however, its market share dropped from 22.18 percent to 21.51 percent, then 21.13 percent over the same period
