BMW focuses more on customer service
The exterior of BMW Korea’s newly opened Opo Service Center in Gyeonggi Province. The two-story building opened last week and has 20 work bays that can repair up to 60 cars a day, as well as provide a fast-lane service that can exchange working parts in less than two hours. / Courtesy of BMW KoreaBy Park Jin-haiBMW Korea says it will prioritize improving customer services and cementing its place as Korea’s largest import car brand by sales.“We make a great deal of investment into customer services,” said BMW Korea CEO Kim Hyo-joon, during a recent interview.The German automaker sold more than 40,000 cars in Korea last year and already has the largest after-service networks of any foreign car brand with 59 auto shops and 793 work bays. Now the company will increase that number to 78 auto shops and 1,183 work bays across the country by 2016.In particular, the number of fast-lane auto shops that provide speedy services for simple mechanical problems in cities will increase to five, while auto technicians will be nearly doubled to 2,246 from 1,500. To a
