Being No.1 in customers' minds
Kim Choong-hoBy Kim Choong-hoWhen the competition is fierce, we call it cut-throat competition. That is what I see in the automotive market in Korea now.Compared to just a decade ago, the market has evolved into a wholly new world in terms of the dynamics of competition, customer trends and the market environment. The models and brands that customers can choose from have increased more than five times, while the demands of customers and needs for differentiation have risen beyond that.Hyundai Motor, with the firm belief that we need to focus on the basics in troubling times, is making the utmost effort to work for product quality and strengthen the management of the company.In this context, changes in product lineups mean a lot.With the launch of the new Genesis in 2013, Hyundai’s philosophy of auto development departed from the past. We presented cars not only as a means of transport, but also as the “life companion,” revolutionarily upgrading the five basics of a vehicle ― strong body frame, driving performance, top-level safety, durability and quiet driving.
