Discount stores expand bakery sections to attract more shoppers
Models pose with cake products at Emart's private bakery brand Boulanger in Yongsan, Seoul, in this 2022 file photo. Courtesy of Shinsegae FoodBy Kim Jae-heunEmart and other discount store chains are enhancing their in-store bakeries by introducing more cost-effective products under private brands to attract more customers amid continued high inflation, according to company officials, Sunday.With local bakery franchises such as Paris Baguette and Tour Les Jour rushing to hike prices, retailers are seeking to offer alternatives to consumers by offering bread items in bulk, at competitive prices.Emart has opened 133 brand bakeries such as Boulangerie, Ebakery and Milk and Honey at its stores across the country. The products vary from premium desserts to pizzas and cost-effective cakes that come in bundles. “Bakeries at our stores are operated by Shinsegae Food and we are strengthening their competitiveness by improving the quality of products and promoting the brands,” an Emart official said. “We want to prove to customers that our products can taste as good as those
