Concern grows over Chung Yong-jin's love for social media activity
Vice Chairman of Shinsegae Group Chung Yong-jin shops at E-Mart's Wolgye branch in northern Seoul, on July 19. / Screen captured from Chung Yong-jin's InstagramBy Kim Jae-heunUnlike many scions of the country's leading conglomerates who are reluctant to make public appearances or to share their daily life with the outside world, Shinsegae Vice Chairman Chung Yong-jin loves posting pictures of himself on social media.As of July 11, his Instagram account has over 396,000 followers. The vice chairman mainly shares photos of food he eats and places he visits but some are linked to the businesses he develops. His posting of a newly-opened Starbucks drive-thru coffee shop in Yangpyeong, Gyeonggi Province, when he visited the place on July 26, had a positive advertising effect in terms of highlighting the details of the new Starbucks store and how cozy it is. Starbucks Korea is a joint venture between E-Mart, Shinsegae's discount store subsidiary, and Starbucks Coffee International, with each possessing 50 percent of shares here. Chung also made a surprise visit to E-Mart's branch in Wolgye
