Department stores refurbish, focusing on luxury brands
Galleria Department Store in Gwanggyo, Gyeonggi Province / Courtesy of Galleria Department StoreBy Kim Jae-heunMajor department store franchises here are refurbishing their branches nationwide, centered around strengthening the luxury sector as clear evidence shows that an increasing number of young customers are becoming more inclined to purchase high-end fashion products. According to the Ministry of Trade, Industry and Energy, the sales of Lotte, Shinsegae and Hyundai department stores in the first half of the year fell by 14.2 percent compared to last year. Sales of casual men's and women's brands decreased by 23 percent and 34.9 percent, respectively. However, luxury brands have seen a 9.2 percent of increase in sales.Galleria Department Store, which has comparatively more international high-end fashion labels at its branches than its competitors, was the only franchise that showed a sales increase between January and June, recording 4 percent. Lotte recorded a 16 percent sales drop, followed by Hyundai and Shinsegae with a respective 10 percent and 7 percent. Galleria only oper
Aug 14, 2020By Kim Jae-heun