Hallyu convention planned in LA
Members of K-pop girl group 4minute wave to fans in this file photo after performing at the inaugural KCON festival held at the Verizon Wireless Amphitheatre in Irvine, California. / Courtesy of CJ E&MBy Kim Ji-sooIt’s a desired destination, an enigma and the largest music and cultural market. “It” is the U.S. market for K-pop and Korean popular cultural content sector.“The U.S. market is distinctive and different from the Asian market where the popularity of ‘hallyu’ or Korean wave is established,” said Kim Hyun-soo, general manager of the CJ E&M’s Global Festival Business.“Fans in the United States like to aggressively seek to find answers to what they are interested in, and we’ve decided that a convention was the key to responding to these fans,” he said.The company will be hosting the second edition of KCON in downtown Los Angeles Aug. 24-25 at the Los Angeles Memorial Sports Arena.Different from last year where the convention was held for a day in Irvine, California, the convention will be held for two day
