Seoul, Tokyo, foreign exchange
This year has been dramatic and dynamic so far, with the fallout over a dark political incident dominating the first quarter before giving way to a new president and administration. Oddly and thankfully, Korea's cultural appeal rallied, thanks in part to the surprise Korea-themed hit film "KPop Demon Hunters," which brought in a massive influx of foreign tourists who raided not only Olive Young cosmetic shops but also the National Museum of Korea's gift shop. This helped, despite the Korean won depreciating against the dollar like never before. There is a certain lighthearted ambience and a kind of global assurance that was sorely missing in the wake of the martial law declaration made by former President Yoon Suk Yeol on Dec. 3, 2024. Additionally, Korean society still remains sensitive to where it stands on the global stage and to the scope of its national power, either soft or hard. Against this backdrop, tourism figures have been encouraging. The Korea Tourism Organization has counted the number of foreign tourists to Korea in the first half of the year at 8.83 million; the goal for
