TikTok lowers entry barrier for Korean sellers to enter US market
Short-form video platform TikTok introduced a new solution that lowers hurdles for Korean companies to enter TikTok Shop for the United States market, the company said Friday. During its business seminar Thursday, TikTok introduced its new "Korea-US Cross-Border" solution, which allows Korean businesses to enter the U.S. TikTok Shop using only their Korean corporate entity. Previously, in order to enter the U.S. TikTok Shop, vendors were required to meet complex requirements, including having a corporate entity, bank account and address within the U.S. With the new solution, Korean companies can now join the shop with a Korean business entity, a Korean passport, a Korean address, a virtual bank account and access to a third-party logistics service that can operate in the U.S. "Allowing Korean businesses to onboard the U.S. TikTok Shop without a local entity is a pivotal moment that accelerates local brands’ global expansion," General Manager of Global Business Solutions at TikTok Korea Matty Lin said. “TikTok Shop aims to go beyond being just a sales channel by offering a comprehensi
