7 honorary ambassadors to promote Seoul's global appeal
The Seoul Metropolitan Government appointed seven new promotional ambassadors on Tuesday from the entertainment, music and media sectors, in a bid to boost the city’s global brand and cultural outreach. Those appointed include actor Kim Seok-hoon, YouTuber Park We, pianist Sunwoo Yekwon, actress and singer Song Ji-eun, broadcaster Um Ji-yeon, K-pop boy band ENHYPEN and rookie girl group Hearts2Hearts. The appointment ceremony took place in the multipurpose hall at Seoul City Hall, with all ambassadors in attendance. The selected individuals, who are widely recognized as experts in their respective fields both domestically and internationally, are expected to use their influence to promote Seoul’s diverse cultural content and policy initiatives. According to city officials, the ambassadors will serve a two-year term and contribute to public campaigns spanning youth issues, welfare, tourism, the environment and the arts. Having recently completed a world tour, ENHYPEN will now focus on promoting Seoul’s tourism and lifestyle to younger and overseas audiences. Meanwhile, Hearts2Heart
