Samsung, LG pursuing 'self-renewal' in mobile strategy
By Kim Bo-eunSamsung Electronics' Galaxy Z Fold 2, left, and Z Flip 5G / Courtesy of Samsung ElectronicsWhile most smartphone prices have increased quite marginally, there will be a much wider diversity of pricing strategies next year compared to this as Samsung and LG Electronics are focusing on highlighting each of their unique “form factors” in upcoming top-tier handsets.Smartphones are becoming more expensive because manufacturers are putting more hardware- and software-driven features into their products. But that doesn't necessarily mean such price increases will burden consumers.That's because the prices hikes could be offset by a growing market for quite affordable flagship mobiles that trade down some fancy specifications to keep their suggested retail price palatable for the average consumer.Samsung Electronics, the market leader, is apparently hoping to remain with its expensive legacy flagship paradigm, but also wants to enjoy a “first-mover advantage” in the premium phone segment by diversifying its lineup as the company has manufacturing prowess
