Apple seeks to capitalize on LG's smartphone exit
Apple's logo is seen at an Apple Store in New York / AP-YonhapKorean firm partners with US giant for strategic interestsBy Kim Bo-eunApple is stepping up its efforts to strengthen its foothold in the Korean smartphone market by capitalizing on LG's smartphone exit. LG Electronics made a strategic decision early this year to withdraw its loss-making smartphone business, and the process is set to be completed this month. Existing players in the market are moving quickly to capture parts of LG's market share, offering trade-in programs for LG smartphone users here.LG accounted for 13 percent of the local smartphone market in 2020, and Apple 20 percent, according to market tracker Counterpoint Research. Samsung took up the dominant share of about 65 percent.LG's exit from the smartphone market was widely expected to benefit Samsung, based on presumptions that Android-based handset users would likely opt for models using the same operating system (OS).But Apple appears to see an opportunity to expand its market presence. And LG seems willing to work with the U.S. tech giant, as this is in
