'Authenticity is key to K-content's future,' says 'KPop Demon Hunters' director
Director Maggie Kang of Netflix's hit animated feature "KPop Demon Hunters" said the future of K-content will be even brighter if the Korean content industry, like her globally successful animation, makes a greater effort to showcase Korean culture without hiding it. "We have to just be confident with our culture and just our point of view. I think, as a filmmaker, I know that anytime you think about what other people are going to think, and you kind of cater to an audience's opinions and not your own, it doesn't feel authentic," the Korean Canadian director said during a press conference in Seoul on Friday. "And the audience knows that, they can smell it. They know exactly. They know that you're doing it, and it's not something that they want to see. They want authenticity." Released on Netflix in June, "KPop Demon Hunters" has become the most-watched animated feature on the streaming platform and is on track to soon become its most-watched movie overall. The film reimagines K-pop stars as demon slayers, with the members of the trio Huntrix — Rumi, Mira and Zoey — using the power of
