BIFF 2025 30th BIFF becomes festival for all, not just cinephiles
BUSAN — The 30th Busan International Film Festival (BIFF) kicked off last week with an electrifying energy, drawing in huge crowds. This year, Korea’s largest film festival is not just for movie fans, but for anyone looking to be part of a vibrant cultural event. The excitement is everywhere, and it’s clear the event has evolved into a full-fledged cultural destination. While films remain the heart of the festival, this year’s biggest attractions are the official merchandise shops. Both the p!tt GROUND booth at Busan Cinema Center and the shop at CGV Centum City have seen hundreds of people lining up to obtain limited edition festival merchandise. BIFF collaborated with a range of creative partners to launch a diverse lineup of 64 official merchandise items. Among them, IAB Studio stood out with collections inspired by cinema and the festival’s 30-year legacy. The studio also designed uniforms for staff and volunteers. Their zip-up hoodie sold out quickly, alongside other items such as caps, film cameras and pins. Another popular item is the 30th-anniversary commemorative posta
