Kia to transform itself into EV carmaker
Kia CEO Song Ho-sung speaks during the company's CEO Investor Day event, Tuesday. / Courtesy of KiaBy Baek Byung-yeulKia has vowed to improve its electric vehicle (EV) sales, and will release 11 EV models by 2026, while transforming itself into a total mobility company, the Hyundai Motor Group affiliate said Tuesday.The carmaker held a CEO Investor Day event online and unveiled its future vision focusing on EVs and mobility.The company recently unveiled its new logo, removing “Motors” from its corporate name to distance itself from combustion engines and stress its transformation into a mobility company.Kia CEO Song Ho-sung said the change in its corporate name shows “Kia's commitment to total transformation.”“Kia Motors will pass into history. We will greet the coming mobility era with our new name Kia, and Kia will go beyond the manufacturing and sales-driven business to solidify itself as a brand offering innovative mobility experiences to customers,” he said.Under its new vision, Kia introduced what he called the “Plan S” strategy,
