Hyundai's luxury brand Genesis bolsters golf marketing
Jay Chang, left, global head of Genesis brand, poses with Christian Hardy, PGA Tour's senior vice president, after agreeing to become an official sponsor of the Presidents Cup golf event at the Jack Nicklaus Golf Club Korea in Songdo, Oct 10. Courtesy of Hyundai Motor GroupBy Baek Byung-yeulHyundai Motor Group's luxury car brand Genesis is capitalizing on golf events as a tool to bolster its presence in the high-end vehicle market.The automotive group said Wednesday that Genesis became a sponsor of the Presidents Cup golf event and will provide vehicles to a team representing the United States and an international team representing the rest of the world except European nations during the men's golf tournament.Genesis will provide official vehicles for the Presidents Cup in Charlotte, North Carolina in 2022 and display its automobiles throughout the venue. It will also serve as an official sponsor of the 2024 and the 2026 events which will be held in Montreal and Chicago, respectively.Hyundai Motor said it plans to “offer a luxurious customer experience and further strengthen th
