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Baek Byung-yeul

Korea Times K-Culture Reporter

Baek Byung-yeul is a journalist at The Korea Times focused on cultural content, including films and cultural events in South Korea. You can contact him at baekby@koreatimes.co.kr to share your insights.

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Tech & Science

LG ThinQ is key for consolidating LG's home appliance leadership: LG Electronics

Lyu Jae-cheol, center, head of the H&A Division of LG Electronics, speaks during a press conference held on the sideline of IFA tech fair in Berlin, Thursday. Korea Times photo by Baek Byung-yeulBy Baek Byung-yeulBERLIN ― LG Electronics' ThinQ smart home platform will play a key role in solidifying the company's home appliance leadership, as ThinQ-included artificial intelligence (AI) devices will continue to be upgraded to make customers' lives smarter and more convenient, according to the head of its home appliance business, Thursday.“LG ThinQ is a smart home platform that makes customers' daily lives smarter and convenient as they use it,” Lyu Jae-cheol, head of the Home Appliance and Air Solution (H&A) Division of LG Electronics, told reporters on the sidelines of the IFA tech fair in Berlin.“We will keep evolving the platform to be the best solution to upgrade the overall customer experience beyond product use experience,” Lyu said.The LG ThinQ platform serves a key role in what the company calls its UP home appliance upgrade system, which constan

Sep 1, 2022By Baek Byung-yeul
LG ThinQ is key for consolidating LG's home appliance leadership: LG Electronics
  • LG aims to deliver new customer experiences at IFA
Tech & Science

LG aims to deliver new customer experiences at IFA

Models pose with LG Electronics' 97-inch OLED evo Gallery Edition TV at the company's booth during the IFA tech fair in Berlin, Thursday. Courtesy of LG ElectronicsBy Baek Byung-yeulBERLIN ― LG Electronics aims to offer consumers best-in-class, unique and new user experiences in daily life with its home appliances during the 2022 IFA tech fair, which will be held in the German capital for five days (from Friday), according to the company, Thursday.The Korean electronics company's booth at the trade fair has the theme of “Life, Reimagined.” The company will display its large OLED TVs, which are specialized in delivering immersive game-playing experiences, along with other appliances targeting various kinds of lifestyles.“LG will continue to provide differentiated experiences to customers and take a leadership role in home appliances based on its innovative technologies,” Lee Jung-suk, head of LG Electronics' Global Marketing Center, said.When entering LG's booth, visitors can first see a 97-inch TV called the LG OLED evo Gallery Edition. The large TV screen use

Sep 1, 2022By Baek Byung-yeul
LG aims to deliver new customer experiences at IFA
  • LG ThinQ is key for consolidating LG's home appliance leadership: LG Electronics
Tech & Science

Samsung shares vision for smarter life, sustainable future at IFA

Models pose at Samsung Electronics' booth during the IFA tech fair in Berlin, Thursday. Courtesy of Samsung ElectronicsBy Baek Byung-yeulBERLIN ― Samsung Electronics shared its vision to enable people to live a smarter life with devices that have better connectivity as well as its efforts to make the world more sustainable, the company said, Thursday, a day before the IFA 2022 tech fair held in the German capital.The Korean company set up an exhibition and business consulting space of 10,072 square meters ― the largest exhibition space among the participating companies ― at the IFA.At the entrance of its booth, called the Samsung Town, a tunnel consisting of large LED screens is installed to greet visitors. Samsung Town is comprised of a space that introduces Samsung's SmartThings, an internet of things (IoT) platform as well as its efforts to contribute to a sustainable world. A space where visitors can engage with various Samsung products such as visual displays, home appliances, mobile devices and memory chips.To enable users to control all Samsung devices in one platform, Samsung

Sep 1, 2022By Baek Byung-yeul
Samsung shares vision for smarter life, sustainable future at IFA
Companies

Coupang to sue civic group for allegedly spreading false information

The logo of local e-commerce giant Coupang is seen outside its headquarters in southern Seoul in this photo taken in 2021. Korea Times fileBy Baek Byung-yeulCoupang said Tuesday that it will hold civic group People's Solidarity for Participatory Democracy (PSPD) legally responsible for allegedly spreading false information concerning the e-commerce company. According to Coupang, PSPD distorted an audit report of its subsidiary, CPLB, during a press conference the civic group held Tuesday.“At the conference, PSPD claimed that Coupang charges sellers a commission fee of around 31.2 percent, combining a basic fee of 4 percent to 10.8 percent with an advertising fee, while we are unfairly supporting our subsidiary CPLB with a low commission of 2.55 percent,” Coupang said in a statement.The e-commerce company said PSPD's claim “misunderstands its way of business transaction and spreads false claims.”“Sellers who sell their goods directly to Coupang do not pay a brokerage commission fee to us. CPLB, like most other companies, sells its products directly to us,

Aug 30, 2022By Baek Byung-yeul
Coupang to sue civic group for allegedly spreading false information
Tech & Science

Samsung, LG to display innovative appliances at IFA

Samsung Electronics' washing machines that reduce microplastics generated during washing will be displayed at the IFA tech fair in Berlin. Courtesy of Samsung ElectronicsBy Baek Byung-yeulSamsung Electronics and LG Electronics will display their latest home appliances and IT gadgets at the IFA 2022 tech fair, which will be held in Berlin starting Friday, with an aim to introduce innovative technologies at a time when the COVID-19 pandemic is reaching its endemic stage, the companies said Tuesday.The five-day event, which will take place at Berlin ExpoCenter City, will feature around 1,900 companies from around the world including 167 Korean companies. The tech fair is expected to draw around 240,000 visitors as this year's event is considered an opportunity to get a glimpse of tech trends for the endemic time.“2022 will feature companies from various fields including home appliances, home entertainment, audio, telecommunications, computing and gaming. The 2021 event was canceled and only 150 companies installed offline booths in 2020 while the number of visitors was also limite

Aug 30, 2022By Baek Byung-yeul
Samsung, LG to display innovative appliances at IFA
Companies

LG Chem to build 4th carbon nanotube plant for battery materials

LG Chem's carbon nanotube plant in Yeosu, South Jeolla Province / Courtesy of LG ChemBy Baek Byung-yeulLG Chem will build its fourth carbon nanotube (CNT)-manufacturing plant in Korea as part of efforts to strengthen its battery materials business, the company said Tuesday.The company said the new plant, which will be built at its Daesan Complex 80 kilometers southwest of Seoul, will become the world's largest single-line CNT manufacturing plant.“The new plant is part of LG Chem's initiative to gain a more competitive edge in the rapidly growing global CNT market focused on electric vehicle (EV) battery materials,” the company said, adding that the new plant will have an annual production capacity of 3,200 tons.LG Chem will start construction of the fourth plant in the first half of 2023 and expects the plant will begin operation in the second half of 2024. With four plants, LG Chem will be able to produce 6,100 tons of CNT annually.CNT is a next-generation material offering electricity and thermal conductivity equivalent to copper and diamond, while its strength is 100 t

Aug 30, 2022By Baek Byung-yeul
LG Chem to build 4th carbon nanotube plant for battery materials
Companies

Korea to challenge US over validity of Inflation Reduction Act

An Sung-il, right, head of the Ministry of Trade, Industry and Energy's Office of International Trade and Legal Affairs, arrives at the departures section of Incheon International Airport, Monday as he heads to Washington D.C. to deliver the concerns of Korean businesses.Industry minister Lee says IRA may violate KORUS FTA, WTO rulesBy Baek Byung-yeulThe government dispatched to Washington D.C., Monday, a delegation comprised of officials from the industry, finance and foreign affairs ministries to convey the concerns of Korean businesses regarding the U.S. Inflation Reduction Act (IRA), which could have a severe and negative impact on certain local industries. “The government delegation will visit Washington D.C. to meet with officials from the U.S. administration and Congress to discuss the IRA, signed by President Joe Biden on Aug. 16,” the industry ministry said.Among Korean business leaders, there are concerns over the IRA, as the U.S. denies tax credits to buyers of electric vehicles (EVs) manufactured outside of North America.Due to the law, Hyundai Motor Group's E

Aug 29, 2022By Baek Byung-yeul
Korea to challenge US over validity of Inflation Reduction Act
  • Korea, US agree to launch formal talks on US Inflation Reduction Act: Amb. Cho
Companies

Microsoft supports Korean startups, fosters entrepreneurship

Ahmed Mazhari, president of Microsoft Asia, speaks during a press conference at the company's office in central Seoul, Monday. Courtesy of Microsoft KoreaUS tech giant starts Microsoft Launcher program hereBy Baek Byung-yeulU.S. tech giant Microsoft kicked off its Microsoft Launcher program here in a bid to help nurture Korean startups, the company said, Monday. The company said Microsoft Launcher is specifically designed to help startups here as the program offers various benefits such as free access to its software, education and business counselling support as well as co-working office space.Ahmed Mazhari, the president of Microsoft Asia, said the importance of the Asian market, including Korea, has emerged as recent innovations in various industries have come from this region.“Two decades ago Korea's GDP was $627 billion, last year it recorded $1.8 trillion, demonstrating Korea's continuous growth. Microsoft believes that Korea is not only a dynamic market on the global stage, but also a potential game changer,” Mazhari said during a press conference in its Korean uni

Aug 29, 2022By Baek Byung-yeul
Microsoft supports Korean startups, fosters entrepreneurship
Tech & Science

Game companies revamp business models due to changing gamer trends

An image of Neowiz's upcoming game “Lies of P” / Captured from Neowiz's webpageBy Baek Byung-yeulNexon, Krafton, Line Games, Neowiz and other Korean games companies are changing their business strategies by releasing games that require users to purchase fewer in-game items, according to industry officials and analysts. The industry is focusing on platforms other than mobile devices or developing various genres of games after facing a backlash from gamers who oppose a system that makes them spend an ever-increasing amount of money.Since the mid-2010s, many game companies here have achieved remarkable growth by releasing mobile games that encourage gamers to buy more and more in-game items. But they have been increasingly criticized for selling lucky-draw in-game items, which rarely produce desirable items, so gamers have to spend unreasonable amounts of money to gain advantage over other players.“Due to this trend, gamers complain of fatigue and many users raised protest. Since the trend was limited to some regions such as Korea and Taiwan, it also showed limitations

Aug 28, 2022By Baek Byung-yeul
Game companies revamp business models due to changing gamer trends
Companies

Korea wins $2.25 bil. nuclear power plant deal in Egypt

Whang Joo-ho, fifth from left, CEO of Korea Hydro & Nuclear Power (KHNP), poses with Alexander Korchagin, senior vice president of ASE JSC, sixth from left, after signing a contract to join an Egyptian nuclear power plant construction project, in Cairo, Egypt, Thursday. Courtesy of KHNPNation secures 2nd nuclear plant export order after Barakah reactors in UAEBy Baek Byung-yeulKorea won a 3 trillion won ($2.25 billion) project to construct nuclear power plants in El Dabaa, Egypt, a much-awaited contract for the government, which has been trying to restore nuclear plants as a major export item, the industry ministry said Thursday. The El Dabaa project will see four 1,200-megawatt nuclear reactors being built. For the project, ASE, a subsidiary of Russian energy company Rosatom, won the construction order from the Egyptian Nuclear & Radiological Regulatory Authority.The Ministry of Trade, Industry and Energy said state-run energy company, Korea Hydro & Nuclear Power (KHNP), signed a contract with ASE to construct turbine islands and procure and supply equipment and material

Aug 25, 2022By Baek Byung-yeul
Korea wins $2.25 bil. nuclear power plant deal in Egypt
  • Yoon lauds Korea's world-class nuclear power technology
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