Samsung, LG offer energy-saving solutions to European consumers at IFA
Models pose with Samsung Electronics' energy-efficient Bespoke range of home appliances at its booth during the IFA exhibition in Berlin, Thursday. Courtesy of Samsung ElectronicsBy Baek Byung-yeulSamsung Electronics and LG Electronics will showcase their new gadgets featuring enhanced energy-saving technologies at the IFA consumer electronics exhibition in Berlin in order to appeal more to European consumers facing soaring energy prices amid extreme heat waves and other climate-change-related challenges, the companies said Thursday.The annual IFA exhibition will be held in Berlin, from Friday to Tuesday, featuring 2,059 exhibitors from 48 countries. The event organizer expects around 180,000 visitors from 144 countries to visit the event.A day before the event was to be held, the two companies unveiled their promotional booths showcasing new products and technologies. During the event, Samsung and LG will showcase products that utilize eco-friendly technologies, device-to-device connectivity and AI technology under the themes of “Connection that matters” and “Susta
