Celebrities take 'morning selfies' for UNICEF
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Tom Hiddleston /Courtesy of Instagram
Celebrities and others are taking pictures of themselves in bed for a campaign to help children in war-torn Syria.
The campaign, “Wakeup Call,” asks people to take a selfie as soon as they wake up. It builds off the popularity of this summer’s ALS Ice Bucket Challenge.
Stars including Tom Hiddleston and model Naomi Campbell have taken part in the campaign that aims to "help people wake up to the crisis for Syrian children." The effort is being spearheaded by UNICEF’s U.K. ambassador Jemima Khan.
Like the Ice Bucket Challenge, the campaign requires participants to nominate another person to take part.
Comedian and writer Stephen Fry and chef Nigella Lawson have also taken part in the morning selfies.
Donations can be made through the site, www.wakeupcall.org.uk