VIDEO 'Hope Tape': How a simple tape can help find missing children

Video by Lee Gyu-lee, Yun Da-been, Lee Min-young, Kim Kang-min

Waiting on a package to arrive is always a delightful anticipation, savoring every moment of unboxing those deliveries. But in South Korea, there’s another reason to take a better look at your long-awaited parcel before you rip it open.

There’s something different about these boxes – wrapped with faces of missing children.

In time for Missing Children's Day on May 25, South Korean marketing company Cheil Worldwide got together with the Korean National Police Agency to initiate the “Hope Tape” campaign to help bring missing children home.