Bo-eun leads the digital content team. She has covered foreign affairs, North Korea, tech, economy and gender issues at The Korea Times. She did a short stint at the South China Morning Post in Hong Kong, where she obtained a new perspective on news production and life. Small sources of joy for her are lounging in the sun, having a good latte and swimming.
Honeybook offers effective English learning methods
The textbooks for “Kids Butter,” a popular English immersion program of children’s education business Honeybook, include speaking, writing and phonics elements as well as storybooks. / Courtesy of Honeybook
By Kim Bo-eun
By Kim Bo-eun
With the fervor for English education remaining sky-high, corporations in the field continuously compete to come up with the most effective methods of learning the language.
One of them is Honeybook, a successful children’s English education business.
Its program is based on the natural process of acquiring a language, beginning with imitating sounds through to the actual speaking of words before finally acquiring the language.
The most popular brand approach from Honeybook is called "Kids Butter," an English program for kindergarten-age children.
The course has specialized textbooks that include a storybook as well as books for speaking, writing and phonics. It also has special programs for children to acquire the language through familiarization with American culture, taking part in holiday activities for Easter, Halloween and Christmas.
Another popular product is the "Talk Talk Playtime in English," which contains conversation-based English stories constructed around the daily events of children's lives. It includes various additional products such as audio CDs of the musical version of the stories and a phonics learning kit also based on the stories.
The company has adopted "book education" as an important vision, which aims to strengthen the role of reading books in children's learning. It plans to continue developing material that will aid children in experiencing the joys of reading.
Honeybook has been ranked No. 1 for two consecutive years in the children's English education sector by the Korea Satisfaction Consumer Index, in 2011 and 2012.
It also earned a patent for its language acquisition system in 2010 and was awarded the Korea Foreign Language Education Industrial Award in 2008.