Korean teachers preferred

By Chris Baumann and Shu Setogawa

Academic research has established that Koreans have a clear preference for Korean teachers and professors, followed by a slightly lower preference for Caucasian teaching staff.

Negative preference values, however, were found for Chinese and Indian teachers. Our study extends testing the “country of origin” effect previously found for products such as cars or cosmetics to the services sector.

Korea has long employed foreigners as English assistant teachers in an attempt to improve the next generation’s English skills. Australians, Americans, Brits and Canadians, in some cases Filipinos, were employed as native speakers to teach at Korean elementary, middle and high schools.

Recently, however, education employment