Joint 'hallyu' content

SKM Investement CEO Kang Myeong-sik, center, signs an agreement alongside China Central Television (CCTV) Vice President Gao Feng, left, and ZSAK President Shin In-soo at the CCTV headquarters in Beijing, China, Thursday. The three companies will invest in establishing a joint corporation, aiming at launching a media content business to provide Korea’s cultural content to China through diverse channels. / Courtesy of SKM Investment