Men go all-in-one
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/ Courtesy of ULOS
By Rachel Lee
All-in-one products are the “it” buy of the season.
According to industry sources, single households in the country, especially men, have taken a fancy to the easy-to-use products, which are designed to save time and money.
“Only about 10 percent of men are interested in grooming, which means most of them still can’t be bothered to follow a multi-step skincare routine,” said a marketing manager at cosmetics brand ULOS. “On the other hand, all-in-one products are getting enormously popular as it is easy to apply and satisfies the moisture level they need.”
Men want simple, fast, and effective skincare. ULOS’s “All-in-one Moisturizers” is a single-step solution for face and body, which functions as a toner, lotion and essence.
According to the company, sales of the product jumped four times this year from a year earlier. It was also the most popular men’s skincare item at health and beauty store Olive Young and online retailer Hmall during the first two months this year. Available in two varieties _ scented and unscented _ it keeps pores and skin healthy, the company said.
Shaving is an important, but tedious part of every man’s daily routine. “Young Kit All-in-one” by consumer electronics company Philips makes it easier and saves time by washing and shaving at the same time. Comprised of styling and cleansing heads, the razor helps to cure problems caused from overproduction of sebum and shaving.
Perfume maker Rosa Pacific and kitchen wear manufacturer recolte have also joined the trend.
The former rolled out “Brother Hair Perfume All-in-one Wax,” which is a scented strong-hold hair styling wax. Unlike some products with a strong smell, this one contains fresh scents like musk and sandalwood. The “Multi Cooker Pot Duo” by the latter enables steaming, boiling, deep frying and grilling. It’s a mini multi-cooker suitable for one to two servings.