Is gold facial worth the money?
/Courtesy of YouTube
By Rachel Lee
Gone are the days when gold and diamonds were used to craft fine jewelry. Now it comes in the form of a beauty treatment for the super-rich.
Oro Gold beauty clinic in London has put 24k gold and vitamins in a gold facial mask that costs up to £1000 per pot. And Britain’s wealthiest spend up to £29,000 a year on the mask and other treatments that include diamond dust, metals and gems, according to the BBC.
A pack of 12 Deep Tissue Rejuvenating Masks, with ingredients including gold and sea algae, £1,398 from the company’s website. It says the masks will “give your skin a boost of vitamins, minerals and long lost vital ingredients to help you look and feel radiant.”
Other products include a Cryogenic Diamond Mask, which is also very expensive. The website claims that the product, “infused with gold and diamond dust, adds shine and gently moisturizes while reducing the appearance of wrinkles.”
However, experts have debunked claims about the benefits of the products.
Dr Adam Friedmann, a consultant dermatologist, said, “It sounds like a good way of spending money for nothing. The reality is that gold and diamonds are completely unreactive, so the benefit of using gold and diamonds over other things is pretty much zero.”
Beauty therapist Lisa Harris said: “It’s impossible for gold to penetrate the skin, it’s the other ingredients which are good for the skin. Diamonds won’t penetrate either, again it’s the other ingredients.”