Bahk Eun-ji has been with The Korea Times since 2012, building a career across multiple desks. She began at the Business Desk, where she conducted in-depth interviews with key figures in Korea's corporate world. Later, she moved to the Politics & City Desk, focusing on education policy and social affairs. She later served as team leader of the digital content team, leading curation efforts on the newspaper’s homepage and reshaping print stories for social media audiences to enhance digital reach. Now back on the Politics Desk, she covers the National Assembly and the Ministry of National Defense, with a renewed focus on political developments.
English-speaking people favor 'Hi Seoul' over new slogan: survey
/Yonhap
By Bahk Eun-ji
English-speaking people favor Seoul's former catchphrase "Hi Seoul - Soul of Asia" to its new slogan “I.SEOUL.U,” according to a recent poll.
The poll conducted by SurveyMonkey, the world's largest online survey firm, showed that 66 percent of its respondents said they like "Hi Seoul - Soul of Asia" while 12 percent said they prefer "I.SEOUL.U. - City of Me and You."
The survey showed that 63 percent felt "Hi Seoul - Soul of Asia" better represents Seoul while 11 percent said they prefer "I.SEOUL.U - City of Me and You.”
The poll also showed that 81 percent thought "Hi Seoul - Soul of Asia" is more of an eye-catcher than "I.SEOUL.U." while nine percent prefer the latter.
The survey was conducted with 114 Americans, 111 British and 106 Australians earlier this month.
In October, Seoul selected "I.SEOUL.U" as its new slogan through a public contest, replacing "Hi Seoul" adopted in 2002.