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Viral soju ad has gymnast throwing bottles on floor
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Lee Su-rin in Soonhari Chum Churum video ad / Screen capture from YouTube
By Ko Dong-hwan
A video ad for a recently introduced domestic soju Soonhari Chum Churum (meaning "soft, like first" in Korean) is going viral.
The video shows Korean gymnast Lee Su-rin, famous for being look-alike with idol singer Suzy from four-member girl band Miss A, performing her club event using two bottles of the product, introduced by Lotte Chilsung Beverage in March, as her clubs.
The 1:26 minute-long ad, with help of computer graphic effects, shows Lee managing a perfect performance, throwing and catching the bottles in collaboration with other gymnastic techniques. The ad’s fun is added by two TV commentators who slyly mimic real sports commentators and exaggerate their reaction to Lee.
The ad detailed Lee’s choreograph during the performance in accordance with the soju’s purported “soft” taste.
The ad ends with Lee winning a gold medal in this fictional championship and holding the soju bottles with a smile.
Introduced on YouTube on Thursday, the video has attracted over 500,000 hits by Sunday.
Soonhari Chum Churum, a citron-flavored soju with 14 percent of alcohol content, about 3 percentage points lower than other soju brands, sold more than 1.5 million bottles in a month after its debut.