Seoul Fashion Week: 3 shows that matter
By Rachel Lee
chez HEEZIN
chez HEEZIN ‘Alice in Wonderland’
Designer Jung Hee-zin’s carte du jour at Seoul Fashion Week solidified the Central Saint Martin’s graduate as the country’s best maximalist designer.
The collection showed her usual dramatic color variations, focusing mainly on pastel pink and blue, and mixed prints with hearts, diamonds and house components such as keys and doors.
The long, layered look has a lot going for it. It’s fun, it’s classy, and it’s easy to wear. See-through blouses, heart-plastered dresses and hair ribbons add an extra femininity without looking cheap.
pushBUTTON
pushBUTTON ‘Do Love Me’
One of the most important names at Seoul Fashion Week is Park Seung-gun of pushBUTTON. Under the theme “Do Love Me,” the celebrity has brought back femininity and retro into our closet once again.
Bomber jackets and colorful knitwear, and floaty wide-fit yellow trousers hit catwalk gold. Again, Park proved he doesn’t draw a line between high-end and street casual, opting for mix and match.
Supercomma B by Suecomma Bonnie
Supercomma B by Suecomma Bonnie
Second line Supercomma B by Suecomma Bonnie of shoe label Suecomma Bonnie by Lee Bo-hyun made its debut at this season’s fashion week.
The show, which comprised a b-boy dance performance, was refreshing and fun, according to overseas buyers. As the overall concept focused on street casual hip hop, high-top sneakers, walking shoes graced the stage along with apparel and accessories including thunder sweatshirts and glittering blazers.