Trendwatching.com to host seminar
Trendwatching.com, an international firm that scans the globe for the most promising consumer trends, will hold the 2012 Consumer Trend Seminar in Seoul on Aug. 24.
The forum, to be held in partnership with The Korea Times, the nation’s first and leading English daily, will highlight new and emerging consumer trends and how they will impact businesses around the globe.
Held at the W Seoul Walkerhill hotel, the seminar will offer attendees insights on 17 global mega-trends and over 30 sub-trends, illustrated with compelling and convincing business examples, highlighted by the best practices from around the globe.
Tara Hirebet, head of trendwatching.com for the Asia-Pacific region, will also present the top 10 Asia-Pacific trends with reference to how Korean brands and companies are tapping into them.
The presentations will be followed by an interactive hands-on workshop where participants will learn how to apply and profit from the prevailing tendencies.
“We are very excited to partner with The Korea Times for this once-a-year event,” said Henry Mason, managing partner and global head of research of the trend-watching firm. “The Korean consumer market is so well-developed: we are seeing an ever-increasing amount of high-quality innovations from Korean brands, both domestically and in the global marketplace. As such we are hugely looking forward to not only sharing our insights, but working with and learning from the leading players in the local business and marketing community who will be in attendance.”
The event is ideal for those working in the marketing industry, advertising executives, entrepreneurs, global innovation executives and anyone who is interested in learning more about key trends that will shape Korean businesses and influence commerce over the next 12 to 18 months.
Established in 2002, the company relies on a worldwide network of analysts and spotters from over 120 countries. It publishes Trend Briefings (available in 9 languages) containing valuable information from its research for free. Its paid premium service, counts over 1,200 of the world’s leading brands as clients.
Simultaneous Korean interpretation will be available. Tickets are currently being sold at an early bird rate of 399,000 won. For more information, visit https://trendwatching.com/seminars/seoul/.