All eyes on Annie: K-pop’s chaebol idol channels luxury in everyday fashion
ALLDAY PROJECT's Annie / Captured from Annie's social media
Annie of co-ed K-pop group ALLDAY PROJECT is capturing attention not only for her idol debut but also for her luxurious and distinctive style, which perfectly blends high-end fashion with Gen Z flair.
Since the group’s debut last month, their double title tracks “Wicked” and “Famous” have gained traction on both streaming charts and music programs. As the group’s popularity surges, Annie — a third-generation member of the Shinsegae retail conglomerate family — has emerged as a standout member drawing the most buzz.
Annie was already in the spotlight due to her high-profile background, but since stepping onto the stage, she has impressed fans with her refined rap skills, commanding performances and captivating visuals. Her label as a "chaebol third-generation idol" has naturally fueled curiosity about her personal style and daily life — especially the luxury items she wears and uses.
ALLDAY PROJECT's Annie / Captured from Annie's social media
True to expectations, Annie has shown a knack for incorporating high-end designer pieces into her everyday looks while adding a modern, edgy twist that resonates with MZ fans.
In photos released to mark ALLDAY PROJECT’s official debut, Annie wore a denim mini skirt from a French luxury brand paired with a basic short-sleeve tee to create a clean yet polished everyday outfit. The skirt, priced at over 2 million won (approximately $1,450), highlighted Annie’s urban image and subtly conveyed her upscale yet accessible fashion sense.
This isn’t the first time Annie’s affinity for the brand has drawn attention. She was previously spotted attending the brand’s winter season show dressed in all-black with a mini shoulder bag from the same label, delivering a look that was both chic and edgy. In another sighting at the brand’s flagship store, Annie paired a bulky black high-heeled boot with an oversized leather jacket and a short hemline, further showcasing her distinctive fashion sensibilities.
As both her music and personal brand continue to gain momentum, Annie is emerging as a new style icon in the K-pop scene — one who blends luxury, individuality and trend-savvy appeal in equal measure.
This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.