Dior launches online store in Korea
Dior opens its first online store in Asia on Wednesday. /Screen capture from Christian Dior Couture Korea
By Lee Jin-a
French fashion brand Dior launched an online store in Korea on Wednesday, its first in Asia.
The online boutique not only offers its steady sellers, including Lady Dior and Diorama bags, but also sells shoes including loafers and espadrilles, plus accessories like earrings and sunglasses. Customers also can view new products from the 2016 fall collection.
Analysts said Dior chose Korea for its first Asian online store because Koreans are up with the latest fashion trends and familiar with online shopping. They said the growing popularity of K-beauty and K-fashion in Asia also affected Dior’s decision.
Among foreign luxury brands, Gucci and Burberry operate online boutiques in Korea, and Salvatore Ferragamo offers its products through online department stores.