Do not go gentle into that good night, old age should burn and rave at close of day; Rage, rage against the dying of the light, though wise men at their end know dark is right, because their words had forked no lightning they, do not go gentle into that good night.
Lotte World expands proprietary animation IP through children's event
A child poses with Lotte World's mascot characters Lotty, right, and Candyco. Courtesy of Lotte World
By Jhoo Dong-chan
Theme park operator Lotte World said it successfully concluded the first round of its children's experiential program, Super Exploration Team X Hero School, an offline event designed around the universe of its original animated series "Super Exploration Team X: The Legend of Terapia.”
The event was held on May 31 at the Forest Stage of Seoul Children's Grand Park and attracted approximately 40 families, including participating children. The program allowed young attendees to immerse themselves in the story world of the animation through role-playing activities and collaborative missions.
“Super Exploration Team X: The Legend of Terapia” is a television animation series produced by Lotte World using its proprietary character intellectual property (IP), Lotty Friends.
According to the company, the show recorded a 3.3 percent target audience rating among girls aged 4 to 6 during its broadcast on Korean children's channel Tooniverse. It also ranked first in viewership among programs aired on the EBS Kids channel between May 1 and May 15, based on data from Nielsen Korea.
Interest in the animation translated into strong demand for the offline event, with applications reaching roughly 17 times the available capacity, Lotte World said.
During the event, children assumed the role of exploration team members attending the fictional Hero School. Participants worked together to complete missions, defeat the villain character Mad Quokka and rescue members of the Super Exploration Team X.
The program opened with an animation screening and a mock entrance ceremony before moving into team-based activities. Children who completed all missions received graduation kits and commemorative photos with Lotte World mascot characters Lotty and Candyco. Additional entertainment included a bubble show and recreational activities.
Participants also received merchandise developed through collaborations with several brands, including nutritional products, children's books and educational activity kits themed around the animation franchise.
“We are expanding online content experiences centered on television and YouTube into offline settings to increase customer engagement,” a Lotte World official said.
“Through a variety of programs spanning both online and offline platforms, we plan to help family audiences enjoy the Super Exploration Team X IP in broader ways.”
Lotte World said additional sessions for the first class of Hero School are scheduled for June 7, and a second round of the program is planned in response to strong public interest.
This article was published with the assistance of generative AI and edited by The Korea Times.