Do not go gentle into that good night, old age should burn and rave at close of day; Rage, rage against the dying of the light, though wise men at their end know dark is right, because their words had forked no lightning they, do not go gentle into that good night.
KTO looks to Singapore, Jakarta to bolster MICE growth
The Korea pavilion at The Meetings Show Asia Pacific 2026 / Courtesy of Korea Tourism Organization
By Jhoo Dong-chan
The Korea Tourism Organization (KTO) launched an intensive Meetings, Incentives, Conferences and Exhibitions (MICE) promotion campaign in Singapore and Jakarta last week, targeting the Asia-Pacific market through trade events and industry roadshows held Tuesday to Friday.
The KTO began its push at The Meetings Show Asia Pacific 2026, held from Monday to Tuesday at Marina Bay Sands in Singapore.
As the region’s largest MICE trade fair, the event drew about 2,000 participants from 72 countries.
The KTO operated a national pavilion with 22 domestic partners — including regional convention bureaus, travel agencies and hotels — and held more than 450 one-on-one meetings with buyers from around the world.
The pavilion’s interactive program paired artificial intelligence-driven beauty consultations with tastings of traditional Korean liquors, offering a snapshot of Korea’s past and future.
It then staged the “Korea MICE Roadshows” in Singapore on Thursday at the Hilton Singapore Orchard and in the Indonesian capital Friday at the Hotel Indonesia Kempinski Jakarta.
More than 30 Korean MICE industry participants took part in each stop, meeting local counterparts for business consultations.
An accompanying “Korea MICE Night” reception cast the country as a premium destination, pairing its conference and convention infrastructure with the global pull of Korean pop culture.
Lee In-sook, executive director of the KTO's Korea MICE Bureau, said MICE tourism generates economic and industrial ripple effects that go far beyond ordinary visitor arrivals, and pledged to translate the week's sales activities into concrete inbound demand from key Asia-Pacific markets.
This article was published with the assistance of generative AI and edited by The Korea Times.