Do not go gentle into that good night, old age should burn and rave at close of day; Rage, rage against the dying of the light, though wise men at their end know dark is right, because their words had forked no lightning they, do not go gentle into that good night.
Seoul to roll out hidden-camera YouTube series promoting tap water during World Cup
A promotional poster for Seoul's tap water promoting event / Courtesy of Seoul Metropolitan Government
By Jhoo Dong-chan
Seoul city is launching a two-episode hidden-camera YouTube series featuring Korean comedians to promote Arisu, the city's tap water, during public World Cup viewing events.
The series, titled "Muldeun Akma Eungwondan" — loosely translated as the "Water-Bearing Cheering Squad," a play on the Red Devils, Korea's official football supporters' group — stars comedians Shin Gyu-jin and Kim Yong-myung.
The concept is inspired by the hydration break, a stoppage introduced at this year's World Cup around the 22nd minute of each half to allow players to rehydrate in hot conditions. The city says the same principle applies to fans at outdoor viewing events.
The first episode was filmed June 12 during Korea's group-stage match against the Czech Republic, in which the national team rallied for a 2-1 comeback win.
The two comedians posed as pub staff and served Arisu to spectators, later revealing their identities and conducting on-camera interviews about hydration habits.
The second episode, to be set during Korea's June 19 match against Mexico, will feature the pair roaming the Gwanghwamun public viewing area with Arisu dispensers strapped to their backs, filling cups and reusable tumblers for fans.
The city says the reusable tumbler angle is intended to highlight eco-friendly drinking habits and reduce single-use cup waste.
Arisu, Seoul's municipally treated tap water, contains 39.6 milligrams of minerals per liter. The city has promoted it for years as a safe, healthy alternative to bottled water.
The Czech Republic match episode premieres Tuesday on the Arisu TV YouTube channel (@LovelyArisu1), with the Mexico match episode to follow June 24.
This article was published with the assistance of generative AI and edited by The Korea Times.