GM Korea appoints new marketing executives
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Dale Sullivan
Lee Il-sup
By Park Jin-hai
GM Korea announced Monday it has appointed Dale Sullivan, former regional director of the Chevrolet West Region in the United States, to GM Korea vice president of vehicle sales, services and marketing (VSSM).
Along with him, the local unit of the U.S. carmaker appointed Lee Il-sup, ex- chief marketing officer of WiderPlanet, to the position of managing director of marketing.
The appointments of both became effective from Monday.
Sullivan joined General Motors in 2000 as the zone manager of Chevrolet, Cadillac and Oldsmobile in Thousand Oaks, California.
A graduate of Michigan State University majoring in business administration and marketing, he completed the Advanced Executive Program at Northwestern University.
Having held a range of positions in sales, services and marketing, he has acquired a wealth of experience that includes launching the Chevrolet brand in China.
The newly appointed marketing managing director Lee began his career in domestic sales at SK Chemicals in 1994.
The graduate of Korea University with a bachelor’s degree in English literature has built his professional expertise in the fields of communications, sales and marketing at several companies, including LG Ad (currently HS Ad), NAS Media and EMNet. Previously, Lee also held executive positions at Yahoo! Korea.
“Lee, in particular, has extensive expertise in digital marketing. We believe it will help strengthen GM Korea’s digital marketing capability and support the continued growth of domestic sales greatly,” said the company in a statement.
Meanwhile, Marc Comeau, outgoing GM Korea vice president of VSSM, who had been leading GM’s marketing and sales strategies here since August 2013, will leave Korea to serve as VSSM vice president of GM China.