Bahk Eun-ji has been with The Korea Times since 2012, building a career across multiple desks. She began at the Business Desk, where she conducted in-depth interviews with key figures in Korea's corporate world. Later, she moved to the Politics & City Desk, focusing on education policy and social affairs. She later served as team leader of the digital content team, leading curation efforts on the newspaper’s homepage and reshaping print stories for social media audiences to enhance digital reach. Now back on the Politics Desk, she covers the National Assembly and the Ministry of National Defense, with a renewed focus on political developments.
Kloudy outlook for pregnant actress' beer ads
By Bahk Eun-ji
By Bahk Eun-ji
The possibility of a beer commercial featuring top hallyu actress Jun Ji-hyun has raised concerns because she is expecting her first child.
The actress, 34, is the face of several Korean products but people are questioning whether the pregnant actress should continue to promote Kloud, a beer produced by Lotte Chilsung. She has recently renewed her contract with the brewer for another year.
Lotte Chilsung released a statement celebrating its model’s pregnancy under the title “Congratulations, Jun Ji-hyun.” The company said it will keep Jun on as part of efforts to encourage women’s employment and to support childbirth and childcare.
Attention is now on how the company will make its next commercial, which will be released this fall, because no pregnant women have starred in alcohol commercials in Korea.
Jun’s management company, CultureDepot, said she is 10 weeks into her pregnancy and is due early next year. She married Choi Joon-hyuk three years ago.