China hot for singer IU

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IU / Courtesy of Instagram

China is hot for singer Lee Ji-eun, who currently stars in TV series “The Producers.”

Lee, 23, whose stage name goes by IU, has attracted attentions from Chinese event planning companies because she is working with the biggest hallyu celebrity in China, Kim Soo-hyun, in the series on KBS, local media reports said Wednesday. The companies want the star mostly for events like musical performances, fan meetings and signing events, the reports added.

A scene from "The Producers" / Screen capture from YouTube

Managed by Loen Entertainment, Lee’s fame in China recently jumped from the past when she signed a Memorandum of Understanding (MOU) in 2008 with Chinese record label Beijing Taihe Rye Music (TR Music). When she visited Guangzhou on Monday to participate in an event held by Chinese cosmetic brand “QDSUH,” for which she is an official model, Guangzhou Baiyun International Airport was reportedly “packed with fans and reporters to see her,” one of the reports said.

Lee hasn’t set plans for China yet, as she is scheduled for shooting a series of commercials after ending the TV series on this Saturday, Loen was quoted by the reports as saying.

Lee, who debuted in 2008 with album “Lost and Found,” has made many K-pop hits, including "Good Day" and "You and I." She is considered one of the hottest K-pop singers in Korea.

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