She kisses YSL
By Kim Ji-soo
Actress Jun Ji-hyun, wearing a Yves Saint Laurent lipstick No. 52, appears in a scene from “Man From the Star.”
Everything she features on is being sold out.
Jun Ji-hyun is currently starring in the drama “Man From the Star” opposite the young heartthrob Kim Soo-hyun. Her funny and no-holds-barred portrayal of a top actress who falls in love with the man from outer space has been crucial to the drama’s popularity. And it is spreading to the items that she features on.
One of the most notable beneficiaries is Yves-Saint Laurent, whose No. 52 lipstick barely made it onto the shelves before the customers grabbed it. Ever since Jun was seen wearing it, it sold out late January at the Yves-Saint Laurent cosmetic counter in Shinsegae Gangnam. The cosmetics counter sold 2,577 of the lipstick in the month of January, racking up sales of about 103 million won.
It’s not only Yves-Saint Laurent. Jun has been wearing Iope lipsticks in the drama. When she wore the Waterfit Lipstick Forever Pink in January,
“The sales of that pink lipstick since January doubled after she appeared in the drama,” said Song Jin-a, brand manager for Iope products for AmorePacific.
In the 14th series aired Wednesday, Jun featured a strong violet-colored lipstick, the Iope’s “Color Fit Lipstick” No. 23. The lipstick is a mix of violet and pink that complements Jun’s urban sophisticated looks.
The mascara, also a product of Iope, is its “perfection” line that gives the lashes a natural curl yet adds deepness without byproducts. The product’s quality has already been spreading through word-of-mouth by those who have used it. The skin lotion or the toner she used that day is a new product from Hanyul, a sister product under the AmorePacific.
The actress who is also known by the name of Gianna Jun has modeled for numerous products . But the drama’s soaring popularity is gold-coating the items she wears in it.
The “Man From the Stars” is enjoying a spiking ratings, where it has reached 30 percent as of Wednesday.