CJ Bibigo, Psy to promote 'bibimbap'

K-pop sensation Psy and his personal chef Ricardo Soares Martins S. Menezes will act as a Korean food ambassador in Los Angeles, said CJ Food Bibigo on Tuesday.

Bibigo and Ricardo will travel around L. A. in a food truck and introduce simple Korean dishes like “bibimbap” for American customers through Aug. 4. In L.A’.s Bibigo restaurant located in Beverly Hills they are planning to launch “Psy in L. A. Party” for local Korean food lovers.

In an interview from the Los Angeles Times, Yoo Je-hyeok, a director from CJ Food, said “We will try our best to promote Korean food through continuous events and parties by using our food trucks and Bibigo restaurants in the United States.”

Recently, Bibigo publically held a “Psy Go, Bibigo’s Personal Chef Contest” and Ricardo Soares Martins S Meneze from Brazil won the chance to join Psy as his personal chef to introduce Korean food around the world.