Park Jin-hai primarily focuses on K-dramas, entertainment shows and actor interviews. Beyond that, she also pens articles covering the broader arts scene, with a particular emphasis on classical music, dance and various aspects of lifestyle. Since joining The Korea Times in 2013, she has made significant contributions in the realms of hallyu (Korean wave), industry news and international affairs.
Kim Yu-na to model Post's 'Light up' ad
Figure skater Kim Yu-na
By Park Jin-hai
Dongsuh Foods announced Tuesday it will hire figure skating queen Kim Yu-na for Post’s new “Light up” cereal advertising campaign.
“We cannot think of a better person. She has a great firm body due to years of training,” said a marketing manager of the food company.
“That corresponds to the company’s ideal of leading a healthy life.”
The firm expects the commercial to appeal to women on diets seeking healthy food while keeping their weight down..
The figure skating phenomenon is a sought-after celebrity in advertising circles, since products she endorses enjoy brisk sales thanks to her image that appeals to all.
Appearing on a TV program, Kim said she eats Korean food for breakfast, salad or fruit for lunch and cereal or fruit for dinner. She also posted photos of her eating cereal on her social network service sites, in her role as the company’s new model, according to the official.