How BLACKPINK’s Rosé maintains her signature blonde might surprise you
BLACKPINK's Rose / Xportsnews
Flying 12 hours to Los Angeles — only to stay less than 12 hours — sounds brutal enough. Doing it repeatedly while battling physical pain makes it worse. But what caught fans’ attention was not the grueling schedule — it was BLACKPINK’s Rosé quietly upgrading her stylist to business class for a one-day trip.
Rosé has become the subject of online praise after her longtime hairstylist shared a behind-the-scenes story about the singer’s generosity.
The anecdote surfaced in a recent video on the YouTube channel Workers’s High, titled “BP Rosé’s 7-Year Blonde Secret & LA Day Trips | ChaCha.”
Cha Jong-hyun / Captured from Workers' High YouTube channel
In the video, celebrity hair artist Cha Jong-hyun — known professionally as ChaCha — spoke about working with global K-pop stars including BLACKPINK, Sunmi and i-dle. He said Rosé has maintained her signature platinum blonde hair since debut, even at the cost of scalp damage, requiring root touch-ups every two weeks.
That two-week schedule continues even when Rosé is overseas.
“When it has been two weeks since bleaching and Rosé is in the U.S. or Paris, I go,” Cha said. “For places like the U.S. West Coast, I arrive in the morning, get to her hotel by noon, have lunch and start bleaching. After three to four hours, I go to my hotel, shower, and head straight back to the airport.”
The flight to Los Angeles alone takes about 12 hours. Cha said his stay in the U.S. is often shorter than that.
“I spent less time in America than the flight time,” he said. “My body couldn’t handle it. I developed problems in my pelvis and tailbone.”
It was during one of those physically taxing trips that Rosé stepped in.
“I said the business trips were hard, and thankfully Rosé booked me a business-class ticket. For that one-day schedule,” Cha said. “Just because someone is wealthy, even like a chaebol, doesn’t mean they do that. It’s about her heart. That made me work even harder.”
“Chaebol” is a Korean word describing family-owned conglomerate dynasties that dominate major industries, and is often associated with immense wealth and privilege. The comparison amplified the emotional weight of the story, with fans saying Rosé’s gesture showed sincerity rather than status.
Rosé’s blonde hair has been a defining feature since BLACKPINK’s debut.
This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.