BTS’ Jung Kook named Chanel Beauty’s new global ambassador
Jung Kook / Courtesy of Chanel
Chanel has tapped BTS member Jung Kook as the new global ambassador for Chanel Beauty, signaling a strategic push to connect the luxury house’s iconic image with younger global audiences shaped by K-pop culture and social media.
On Thursday, Chanel officially announced Jung Kook as its latest global beauty ambassador, saying the partnership aims to bring the brand’s modern creativity and timeless identity closer to a new generation. The move quickly gained traction online, with fans celebrating another major fashion milestone for the global pop star.
Jung Kook has emerged as one of the most influential figures in the global music scene, earning widespread recognition for his powerful performances, artistic versatility and cross-generational appeal. Through his solo career, he has topped international charts and solidified his status as a global pop icon, often praised for pushing creative boundaries both on stage and in the studio. Chanel said his bold and expressive approach closely aligns with the values pursued by Chanel Beauty.
Thomas du Pre de Saint Maur, Chanel’s global fragrance and beauty creative resource director, said Chanel is honored to welcome Jung Kook as a global ambassador. He added that Jung Kook perfectly embodies the values and essence that the House of Chanel stands for. His passion and original artistry, which inspire a new generation, deeply resonate with the brand, and Chanel looks forward to what this collaboration will bring, he added.
Jung Kook also shared his thoughts on the partnership, saying, “I’m truly happy to be working with Chanel Beauty.” He added, “Chanel is a pioneering brand that continues to create something new while respecting its iconic identity. As an artist who strives to explore new challenges while maintaining my own color, this collaboration feels especially meaningful to me.”
With the announcement, Chanel emphasized its broader brand vision of reinterpreting contemporary creativity and capturing the spirit of the times through collaborations with influential creators. As Jung Kook’s global reach continues to drive trends across music, fashion and beauty, the partnership is expected to amplify Chanel Beauty’s presence among digitally native global consumers.
This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.