RIIZE drops new single 'Fame,' showcasing bold new style

A promotional image for boy group RIIZE's new single, 'Fame' / Courtesy of SM Entertainment

A promotional image for boy group RIIZE's new single, "Fame" / Courtesy of SM Entertainment

K-pop boy group RIIZE released its new single album "Fame" on Monday, six months after its first full-length album, "Odyssey," was released in May.

The single features three tracks spanning diverse styles, including the title track, "Fame," an R&B pop song called "Something's in the Water" and "Sticky Like," a pop rock dance number that portrays pure love.

"Fame" marks RIIZE's first venture into the rage hip-hop genre, a subgenre of hip-hop that incorporates electronic music elements for a powerful, energetic sound.

The group delivers explosive choreography alongside lyrics that emphasize a message about valuing shared love over fame.

"This style is something RIIZE has never done before, so it feels fresh," member Shotaro said in a release. "We hope people enjoy the cool and free vibe."

Fellow member Eunseok added: "The song gave me a dark yet powerful first impression. I hope listeners reflect on what matters most to them."


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