ATEEZ brings summer energy to new album ‘Golden Hour: Part.3’
K-pop boy band ATEEZ poses for photos during a press conference at Hotel Naru Seoul MGallery in Mapo District, Seoul, June 12. Yonhap
K-pop powerhouse ATEEZ amplified anticipation for its 12th mini-album, “GOLDEN HOUR: Part.3," offering a glimpse into the album rich in raw emotion, bold experimentation and seasonal charm.
The showcase opened with a cinematic music video that signaled a departure from ATEEZ’s signature intense sound and high-energy performances. Instead, it introduced a softer, more sensual vibe — playful and refreshing, yet still packing a punch.
“We’ve worked hard over the past seven months to prepare this album. As much as fans have waited for it, we’ll work just as hard during promotions,” the group’s leader Hongjoong said during a press conference in Seoul, Thursday, a day ahead of the release, expressing both confidence and excitement.
Member San added, “It’s thrilling to present a new side of us," hinting that the band will dive into a range of activities with the new album.
The group embraced the spirit of summer while maintaining their hallmark emotional depth.
“We really wanted to deliver a summer song,” Yeosang said. “Each member worked hard, knowing that our fans were looking forward to it.”
Wooyoung emphasized the effort to balance individuality and harmony. “We tried to highlight each member’s charm while creating a well-blended performance,” he said.
Hongjoong of ATEEZ speaks during a press conference at Hotel Naru Seoul MGallery in Mapo District, Seoul, June 12. Yonhap
The lead single, “Lemon Drop,” delivers a refreshing twist for ATEEZ — an R&B-hip-hop hybrid layered with vibrant summer energy.
“It’s filled with our unique confession,” Hongjoong explained. “I hope this song colors your summer with excitement.”
Wooyoung added, “With a catchy hook and matching choreography, this is the perfect track to beat the heat.”
In contrast to previous albums focused on ambition or direction, “GOLDEN HOUR: Part.3” explores the emotional complexities of youth.
“This album centers on the raw feelings we face in youth,” said Seonghwa. “That shift makes it feel more personal.”
Mingi elaborated, “It’s about longing and the path forward — songs that carry the scent of summer nights and lyrics youth can relate to.”
Hongjoong and Mingi contributed lyrics to four of the five tracks, including “Castle,” which Mingi described as a reflection of “the emotions of youth and our shared journey.”
Their creative involvement gives the album a sense of narrative cohesion that speaks to the group’s growth.
Addressing the shift in sound, Hongjoong said, “Every time we begin a new album series, we think deeply about the message. While this album may feel softer to those familiar with our intense sound, it’s the best fit for the story we’re telling.”
Looking ahead, he added, “Rather than setting exact milestones, we want to continue growing and resonating with the public.”
San of ATEEZ speaks during a press conference at Hotel Naru Seoul MGallery in Mapo District, Seoul, June 12. Yonhap
The group addressed expectations following their back-to-back Billboard No. 1 albums.
“We’re more focused on staying healthy and appreciating our fans," Yeosang said.
Hongjoong added, “Every achievement we’ve had is thanks to our fans. With this album, we hope to show surprising, new sides of ATEEZ.”
The group also offered a peek into their upcoming "2025 World Tour: In Your Fantasy," which kicks off in July with performances at major venues including Inspire Arena in Incheon, Wrigley Field in Chicago and Estadio GNP Seguros in Mexico City.
“We’ve put everything into this tour,” San said. “Expect bold, fresh performances.”
Yunho teased, “We included what fans have long wanted to see.”
Youn Ye-jin is a Korea Times intern.