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Seventeen to throw concert on Han River bridge Sunday; city ramps up security measures
The official poster for Seventeen's upcoming "B-DAY PARTY: BURST Stage" concert, slated for Sunday at the Jamsu Bridge, Seocho District, Seoul. Courtesy of Pledis Entertainment
By Pyo Kyung-min
A landmark K-pop concert by boy band Seventeen will take place on Sunday on the Jamsu Bridge in Seoul, marking the first K-pop concert on a Han River bridge.
The concert, titled "B-DAY PARTY: BURST Stage" and held to celebrate the band's 10th anniversary, is expected to draw tens of thousands of fans to the bridge and a nearby park.
"This anniversary concert is a great opportunity to showcase the beauty of the Han River and Jamsu Bridge to fans around the world," a Seoul city official stated through the Thursday release.
The concert is part of a larger weekend festival in the area, and officials anticipate approximately 100,000 visitors over the three-day period.
Meanwhile, the city is ramping up safety measures ahead of the concert. The city government announced Thursday that access restrictions will be in place on the Jamsu Bridge in Seoul's Seocho District before and after the concert, which will start at 7:30 p.m.
While seating on the bridge is limited to 6,000 and requires advance reservation, a first-come, first-served live viewing area will be open to the public at nearby Banpo Hangang Park.
A large-scale pop-up store commemorating the group's milestone and the city's "2025 Car-Free Jamsugyo Bridge Festival" will also take place around the bridge from Friday to Sunday.
Visitors gather on Jamsu Bridge for the "2025 Car-Free Jamsugyo Bridge Festival" in Seocho District, Seoul, Sunday. Yonhap
To manage the crowds and ensure safety, all vehicle and motorcycle traffic on and around Jamsu Bridge will be blocked from 7 a.m. Sunday to 4 a.m. the following day. Pedestrian and bicycle access will also be restricted between 5 p.m. and 11 p.m. on the day of the concert.
Around 800 safety personnel will be deployed across the festival zone, stretching from Express Bus Terminal Station to the venue. Emergency access lanes will also be maintained on the bridge, and a direct hotline will connect event organizers with six nearby emergency centers in the Seocho and Yongsan districts.
"The city is working closely with private partners to ensure everyone can enjoy the event safely," according to the city.