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RIIZE named as Louis Vuitton's new house ambassador
K-pop boy band RIIZE / Courtesy of SM Entertainment
By Pyo Kyung-min
RIIZE, SM Entertainment's newest boy band, has been appointed as the latest house ambassador for luxury brand Louis Vuitton. This milestone of representing the French fashion house comes just three months after the group's official debut.
RIIZE now stands alongside other Korean ambassadors for the brand, with notable figures such as model-actress Jung Ho-yeon, Hyein from K-pop act NewJeans, actors Song Joong-ki and Bae Doo-na, Felix from Stray Kids, BTS' J-Hope, Girls' Generation's Taeyeon, and the group Le Sserafim.
Announcing the news through an official press release, the agency revealed its anticipation for the partnership.
"Even before its official debut, RIIZE had already established itself as a 'rising star' in the advertising arena, receiving numerous invitations from a diverse range of brands captivated by their style and charismatic charm," it wrote, boasting of the rookie boy band's appeal.
"This achievement underscores RIIZE’s capacity to transcend the confines of the music industry and solidifies its position as the standout newcomers of 2023."
Louis Vuitton also expressed enthusiasm for this collaboration, stating, “The group has garnered significant attention for its trendsetting and confident fashion senses. Its liberating fashion choices have already generated immense interest within the fashion world. We look forward to embarking on this creative journey together with RIIZE.”
RIIZE entered the K-pop scene with the release of their debut album, "Get A Guitar," on Sept. 4, which sold a staggering 1 million copies within the first week of its release. The group continued its success with its latest single, "Talk Saxy," on Oct. 27.
Originally established as a seven-member ensemble, the group underwent a reorganization following member Seunghan's indefinite professional hiatus, prompted by controversies surrounding his private life.